Adam Schultz

This is what happens when your camera starts to take video instead of setting your timer.

Here is the eventual end result.

Happy holidays!

For those of you who are not my wife and who do not work with me on a regular basis, the decision has been made and boy am I happy about it.

I have pulled back on one of the projects that was greatly contributing to the amazing ass whooping I had been taking over the past 4 months and man does it feel good to have a normal workload.

Not only will I have an easier time managing and growing Bold, but I have more time for family and I am getting back to those positive personal cycles.

Here is how I have been spending some of that new free time. Enjoy.

Clumsy Dance:

Mercy Rose Dance:

Hanukkah Dance:

A couple of weeks ago I finally caved and joined the new Killer Social Media App for Online Marketers Gooruze.

About 20 hours and 2 weeks later, I won a $500 AdWords credit and am ranked #12 out of a thousand. So far, so cool. At this point it’s a fun site and I am learning a lot about the correct way to launch a social media app.

I even got some love from the Marketing Pilgrim himself. (A founding member of Gooruze)

Then, they asked if they could use a quote from a recent blog post I wrote about Gooruze to announce the win. Again, no problem. I was actually quite flattered and IMHO it was a nice little metaphor.

Here is the part of the post they pulled from.

In order to ensure success you need:

• People with a shared passion (interest isn’t enough)
• A clear UI
• Participation Incentives

But what’s different about Gooruze that has me acting like Tyrone Biggums?

• They are focused on MY passion. On-Line Marketing.
• They targeted the right people in the industry to be a part of the founding community members to seed the site before even the beta launch.

That being said, I’m hooked.

Then, I log on and see this.

I don’t know why, but for some reason, seeing my face in a banner ad kind of creeps me out.

I’m still excited about the site, the win, that they are using my quote all over the site, the pats on the back from my online marketing buddies and the fun project I am going to do with the prize but seeing my face in a banner ad just creeps me out.

Here is the banner.

Does this creep you out?

Have you ever had an experience where online attention made you uncomfortable?

Post Script:

Another thing that makes sense but also creeps me out a little is that no one associated with or in Gooruze is linking to my personal or my company blog in association with my quote. I clearly link to it form my profile but I guess they want to keep their link juice all in the family.

A little outbound linking never killed anyone did it?

Wouldn’t it add some umph to the testimonial if Adam Schultz, CEO of Bold Interactive had said that wonderfully creative metaphor?

Post Script Update:

The amazing Bealdini “hooked me up the bomb” by updating his post with a sweet juicy link. I guess the english aren’t so bad after all. CHEERS!

For those of you who are as of yet unawares, Heather and I are expecting our second child.
It is due early in March 08. We are leaving the Sex of the baby a surprise.

Say hello to the newest member of the Schultz family.

Post links to your costume in the comments.

We are currently re-branding and re-positioning Bold Interactive.

We just finished our home page copy and I wanted to publish it here and get some feedback.

If you have a moment, please go through it and let us know what you think in the comments of this post. Be sure to read it all the way to the end.

Quick: do you have a synergistic plan of action for managing new user communities?

We here at Bold Interactive realize that it is better to utilize extensibly than to cultivate wirelessly. Your budget for monetizing should be at least three times your budget for visualizing. We believe we know that if you benchmark extensibly then you may also iterate perfectly. The TQC factor can be summed up in one word: client-focused.

Think wireless, 24/7, global. Think C2C2B. Without Total Quality Control reports, you will lack compelling Total Quality Control. If you brand virally, you may have to recontextualize interactively. The reconfigurable e-commerce factor can be summed up in one word: efficient. The accounting supervising factor can be summed up in one word: cross-media. What does the term “versioning” really mean? We have come to know that if you incubate vertically then you may also matrix compellingly. Without C2C2B TQM, you will lack accounting.

The capacity to orchestrate intra-intuitively leads to the power to transform efficiently.

The power to expedite robustly leads to the aptitude to recontextualize macro-nano-magnetically. Think wireless. Think customer-directed. Think customer-directed, real-world. But don’t think all three at the same time. If you synthesize iteravely, you may have to utilize mega-wirelessly. The metrics for compliance are more well-understood if they are not sticky. We realize that if you reinvent strategically then you may also optimize virtually.

Your budget for implementing should be at least one-third of your budget for expediting. What does the term “open-source” really mean? We realize that if you whiteboard dynamically then you may also integrate intuitively. Do you have a strategy to become co-branded? Think next-generation.

What does the commonly-used term “performance” really mean?

Bold Interactive is the industry leader of sexy infinitely reconfigurable real-world mega-leading-edge, holistic structuring.

What do we e-enable? Anything and everything, regardless of anonymity! Imagine a combination of OWL and CSS. Is it more important for something to be 24/7/365 or to be fractal? Your budget for monetizing should be at least twice your budget for cultivating. Think 1000/60/60/24/7/365. Think global. Think 60/24/7/365. But don’t think all three at the same time.

Think nano-reality-based. We believe we know that if you utilize compellingly then you may also cultivate seamlessly. We think we know that if you incentivize magnetically then you may also reintermediate virally. The re-sizing factor can be summed up in one word: bricks-and-clicks, sticky. Without TQM, you will lack reporting.

Quick: do you have a co-branded plan for coping with emerging micro-micro-eyeballs?

What does the term “enterprise” really mean?

We here at Bold Interactive realize that it is better to upgrade robustly than to harness vertically. The extensible, value-added power shifts factor is cross-platform. Do you have a strategy to become cross-platform? Think cutting-edge. Think macro-compelling, value-added. We believe we know that it is better to utilize mega-micro-virally than to benchmark strategically. We will regenerate our power to visualize without decrementing our aptitude to strategize. We have proven we know that if you engage dynamically then you may also redefine efficiently. Your budget for streamlining should be at least one-third of your budget for embracing. What do we morph? Anything and everything, regardless of obscureness! We apply the proverb “A fool and his money are soon parted” not only to our experiences but our ability to transition.
The re-purposing factor is C2B2B.

We will reinvent the power of platforms to integrate.

Bold Interactive practically invented the term “M&A”. Our functionality is unparalleled in the industry, but our best-of-breed e-commerce and easy configuration is usually considered a terrific achievement. We will scale up our capacity to visualize without reducing our ability to enable. We apply the proverb “It never rains but it pours” not only to our bloatware supervising but our capability to facilitate. We understand that if you actualize robustly then you may also facilitate wirelessly.

If you whiteboard macro-mega-efficiently, you may have to syndicate perfectly. What do we e-enable? Anything and everything, regardless of unimportance! The versioning supervising factor can be summed up in one word: strategic. We will rev up our power to disintermediate without lessening our aptitude to utilize. The metrics for supply-chains are more well-understood if they are not killer. The metrics for reality-based, integrated angel investors are more well-understood if they are not integrated.

Bold Interactive practically invented the term “e-markets”.

What does the jargon-based term “TQC” really mean? What does the commonly-accepted standard industry term “synergistic” really mean? The power to drive holistically leads to the capacity to cultivate super-cyber-transparently. We pride ourselves not only on our feature set, but our newbie-proof administration and non-complex use. We have proven we know that it is better to transform proactively than to incentivize compellingly.

If you seize globally, you may have to grow intuitively. If all of this seems unclear to you, that’s because it is! We understand that it is better to leverage compellingly than to evolve holistically. Is it more important for something to be subscriber-defined or to be visionary? We think that most synergistic entry pages use far too much PNG, and not enough PNG. The metrics for turn-key, intuitive, sexy, user-defined convergence supervising are more well-understood if they are not 60/24/7/365.

The real story.

Like beer?

Wish someone would pay you to drink beer and talk about it?

Me too.

Enter LagersAndLoungers.com.

Myself and my fellow He-Brew Jeremy Swiller will be leading you on a harrowing journey of beer and relaxation in our effort to get people to pay us to keep doing it.

Bold has recently (like yesterday) launched a new authority link development service focused on creating highly targeted link bait content to garner link love from top trusted sites in a given keyword marketplace.

For the initial launch we have done a broad range of tactics that have all gone very well and have already begun to drub up interested parties.

For starters, we created a product page for our new Authority Link Development service (shameless I know) on BoldInteractive.com and an announcement post once it was up.

Then Garrett wrote a killer piece of link bait on Building Hub Links: a 5 Point Strategy Guide for Creative SEOs. That brilliant post earned us a quick bit of love from the Pilgrim himself, Andy Beal.

So far so good right?

Then cut to Friday night at 9:45 pm after I have been working to get an announcement out to my Linked-In network to announce the great new product.

I get the post written, get all my contacts lined up and get ready to send the post. I give it one last looksee before I hit the big send button and notice a typo in the title of the post.

A glaring, in your face, OMG what a joke, does this guy mean to be taken seriously kind typo. Luckily, I hadn’t sent anything and was able to correct the mistake before sending out the blast.

So corrected it in the available fields, and hit the send button.

Moments later, I go to my linked in homepage and what do I see there staring at me eating away at my very soul.

ITS THE F-NG TYPO!

“Do you know of anyone or are your self in need of some Authority Link Development?” Like I needed to bold it.

Not a minute earlier I had corrected it to read “Do you know of anyone in need of some Authority Link Development?” the “or are you yourself” line was awkward anyway. The important thing is that I thought I had fixed it.

Instant mortification. I know this is not a huge deal in the grand scheme of things but as a young entrepreneur in the beginning of my second year as a business owner, sending a product offering out to all of my past and present colleagues and clients, this sucks. As I type, Gmail notifier is blinking little messages in the corner of my screen form auto responders of people who have received my post but are out of town. It’s mocking me with with every flutter like the kids middle school laughing when my own snoring woke me up at my desk during a math lesson with a thud and a jerk.

I feel like I should close this post like an episode of The Wonder Years with some life’s lesson learned. Na. I’m just going to submit this post, close my computer, and wait until tomorrow for all of my friends, who care enough, who are hoping deep down that it’s not too late to fix before Monday, to notify me about the typo.

Fortunately, life, and business, goes on.

Update: (5 mins later) (No I didn’t close my computer but I will after this)

Apparently, my correction affected the subject line of the email that went out as a result of my post but the subject line that actually shows up in Linked-In still has the typo line. So, its not as bad as it could be, but still sucks.

Now it’s your turn.

Let’s go ahead and complete my embarrassment by linking to this post and adding your stories to the mix. I want to hear about your most agonizing irrevocable typo? Leave it in the comments or post on your own blog with a trackback for all to point and laugh at.

After all, the only thing more fun than laughing at others, is laughing at yourself. (How’s that for a Wonder Years closing)

To get the ball rolling, I’m gonna go ahead and do some tagging.
Garrett
Nathania
Cordster
Ben
Phil
Thad

Thanks for the tag Cord. Now I can actually write something on my own blog rather than constantly commenting on yours.

So here are 8 random things you may not know about me:

1. This is the first time I have been “tagged”.

2. In high school, I had a part time job showing up to parties in character costumes. Yea, I was Barney. One time they sent me out as the Red Power Ranger. I was wearing a full body spandex suit with an over sized helmet leaving very little to the imagination. It was a pretty large party and there were like 20 moms who I’m pretty sure never took their eyes off me. I have never in my life, sense that day, felt more like an objectified slab of beef. A shame really.

3. Even though I have been running my own company profitably for a year now, I still have no idea what I am actually doing. I just take it a day at a time and do everything I can to bring value to my clients.

4. I have yet to meet anyone else in the business world who has a better plan.

5. I met my wife at a swing club… swing dancing… what were you thinking? When we met she had just turned 21. After our first dance, I asked if I could get her a drink. I came back with a sprite. I was 19. She was surprised but she thought I was cute and liked my moves. The rest is history.

6. In the past year, I have lost over 30 pounds playing Ultimate Frisbee. I was up to 260 lbs at one point. Now I am down to 225.

7. I am lucky enough to be married to the first and only love of my life.

8. I don’t think God and Government should have anything to do with each other. I would even like to see God out of the pledge and off the Dollar Bill. I even think it is wrong to force people to swear on a religious text in court. I have nothing against religion, I just don’t like civic decisions being made within religious context.

So now I guess I have to tag some other peeps.

Garrett
Nathania
Ben
Phil
Thad

Feel free to comment any stuff about yourself that I don’t know.

Between family life, working on new clients, making time to work on GiveAndGo.org and and maintaining my status as top commenter on MarketingHipster.com for 2 months in a row, I have been neglecting my own soap box. (Any monthly prizes for top commenter Cord?)

Over the past year Bold interactive has gone through plenty of trials, adjustments, tweaks, more trials and more adjustments. The good news is that through it all, we have remained profitable and continue to grow while still keeping our focus of working with people we like, on projects that add value to our clients and their customers.

It has been a fun ride with some great people and until now things have been pretty manageable for me. Until last month, Garrett moved to Philly and Bold landed it’s biggest contract to date. The company has finally grown too big for my britches.

That being said, help has arrived. Her name is Nathania Johnson and I expect great things from her for Bold, Our Clients, Conversational Marketing, Social Media Marketing and Online Custom Publishing.

Look for some great tidbits and insights from her and others on BoldInteractive.com. If you haven’t already subscribed to it, now is the time. I may even get around to a post or two over there as the muse strikes.