Adam Schultz

For those of you who are not my wife and who do not work with me on a regular basis, the decision has been made and boy am I happy about it.

I have pulled back on one of the projects that was greatly contributing to the amazing ass whooping I had been taking over the past 4 months and man does it feel good to have a normal workload.

Not only will I have an easier time managing and growing Bold, but I have more time for family and I am getting back to those positive personal cycles.

Here is how I have been spending some of that new free time. Enjoy.

Clumsy Dance:

Mercy Rose Dance:

Hanukkah Dance:

We are currently re-branding and re-positioning Bold Interactive.

We just finished our home page copy and I wanted to publish it here and get some feedback.

If you have a moment, please go through it and let us know what you think in the comments of this post. Be sure to read it all the way to the end.

Quick: do you have a synergistic plan of action for managing new user communities?

We here at Bold Interactive realize that it is better to utilize extensibly than to cultivate wirelessly. Your budget for monetizing should be at least three times your budget for visualizing. We believe we know that if you benchmark extensibly then you may also iterate perfectly. The TQC factor can be summed up in one word: client-focused.

Think wireless, 24/7, global. Think C2C2B. Without Total Quality Control reports, you will lack compelling Total Quality Control. If you brand virally, you may have to recontextualize interactively. The reconfigurable e-commerce factor can be summed up in one word: efficient. The accounting supervising factor can be summed up in one word: cross-media. What does the term “versioning” really mean? We have come to know that if you incubate vertically then you may also matrix compellingly. Without C2C2B TQM, you will lack accounting.

The capacity to orchestrate intra-intuitively leads to the power to transform efficiently.

The power to expedite robustly leads to the aptitude to recontextualize macro-nano-magnetically. Think wireless. Think customer-directed. Think customer-directed, real-world. But don’t think all three at the same time. If you synthesize iteravely, you may have to utilize mega-wirelessly. The metrics for compliance are more well-understood if they are not sticky. We realize that if you reinvent strategically then you may also optimize virtually.

Your budget for implementing should be at least one-third of your budget for expediting. What does the term “open-source” really mean? We realize that if you whiteboard dynamically then you may also integrate intuitively. Do you have a strategy to become co-branded? Think next-generation.

What does the commonly-used term “performance” really mean?

Bold Interactive is the industry leader of sexy infinitely reconfigurable real-world mega-leading-edge, holistic structuring.

What do we e-enable? Anything and everything, regardless of anonymity! Imagine a combination of OWL and CSS. Is it more important for something to be 24/7/365 or to be fractal? Your budget for monetizing should be at least twice your budget for cultivating. Think 1000/60/60/24/7/365. Think global. Think 60/24/7/365. But don’t think all three at the same time.

Think nano-reality-based. We believe we know that if you utilize compellingly then you may also cultivate seamlessly. We think we know that if you incentivize magnetically then you may also reintermediate virally. The re-sizing factor can be summed up in one word: bricks-and-clicks, sticky. Without TQM, you will lack reporting.

Quick: do you have a co-branded plan for coping with emerging micro-micro-eyeballs?

What does the term “enterprise” really mean?

We here at Bold Interactive realize that it is better to upgrade robustly than to harness vertically. The extensible, value-added power shifts factor is cross-platform. Do you have a strategy to become cross-platform? Think cutting-edge. Think macro-compelling, value-added. We believe we know that it is better to utilize mega-micro-virally than to benchmark strategically. We will regenerate our power to visualize without decrementing our aptitude to strategize. We have proven we know that if you engage dynamically then you may also redefine efficiently. Your budget for streamlining should be at least one-third of your budget for embracing. What do we morph? Anything and everything, regardless of obscureness! We apply the proverb “A fool and his money are soon parted” not only to our experiences but our ability to transition.
The re-purposing factor is C2B2B.

We will reinvent the power of platforms to integrate.

Bold Interactive practically invented the term “M&A”. Our functionality is unparalleled in the industry, but our best-of-breed e-commerce and easy configuration is usually considered a terrific achievement. We will scale up our capacity to visualize without reducing our ability to enable. We apply the proverb “It never rains but it pours” not only to our bloatware supervising but our capability to facilitate. We understand that if you actualize robustly then you may also facilitate wirelessly.

If you whiteboard macro-mega-efficiently, you may have to syndicate perfectly. What do we e-enable? Anything and everything, regardless of unimportance! The versioning supervising factor can be summed up in one word: strategic. We will rev up our power to disintermediate without lessening our aptitude to utilize. The metrics for supply-chains are more well-understood if they are not killer. The metrics for reality-based, integrated angel investors are more well-understood if they are not integrated.

Bold Interactive practically invented the term “e-markets”.

What does the jargon-based term “TQC” really mean? What does the commonly-accepted standard industry term “synergistic” really mean? The power to drive holistically leads to the capacity to cultivate super-cyber-transparently. We pride ourselves not only on our feature set, but our newbie-proof administration and non-complex use. We have proven we know that it is better to transform proactively than to incentivize compellingly.

If you seize globally, you may have to grow intuitively. If all of this seems unclear to you, that’s because it is! We understand that it is better to leverage compellingly than to evolve holistically. Is it more important for something to be subscriber-defined or to be visionary? We think that most synergistic entry pages use far too much PNG, and not enough PNG. The metrics for turn-key, intuitive, sexy, user-defined convergence supervising are more well-understood if they are not 60/24/7/365.

The real story.

Due to our holistic approach to online marketing and focus on bringing results and value to our clients as quickly as possible we are seeing an astounding result from our recent marketing efforts. Because of this success, we are looking to expand our paid search offering to a slightly wider audience.

Click here to learn more about Bold Interactive’s Paid Search Management.

The case studies will be written within the next couple of months but here are a few summaries from some recent campaigns.

Within the first month and after spending only $650 in Google, a client whose site we recently launched closed 3 new deals as a direct response to the new site and PPC placements. These deals are worth over 30K in pure profit over the next 3 years. That’s a 4300% ROAS. Our next steps for them are to launch some new product verticals and expand the existing campaigns into new geographical regions.
One of our financial services clients was generating roughly 250 leads per week on a site that converted at 15-20% with a big affiliate lead fraud problem. Within 2 months of working together and in partnership with their internal marketing team, we were able to move their on-site conversion rate to 25-30%, launch 3 new product lines, develop and launch a new retail storefront, build and staff an internal lead quality team and get them up to 700 leads per week. We haven’t even started the new affiliate and seo campaigns we have planned for them.
A third client who is used to spending almost $200 to generate a lead, is now sitting pretty watching us generate leads at $30 - $40 per. He now receives 500% more leads than he has ever generated online. He is already increasing his budget and looking to expand into new geographical markets. We haven’t even finished his new site yet. When it launches and the conversion rate improves, that cost per lead will even further reduce helping us attract more leads for the same cash investment.

Give us a call at 919.451.8983 or email me at adam@boldinteractive.com if you are interested in learning more.

PS: Did I mention that these are the only 3 PPC clients we have so far. 3 for 3 ain’t bad, care to help us make it 4 for 4?

Bold has recently (like yesterday) launched a new authority link development service focused on creating highly targeted link bait content to garner link love from top trusted sites in a given keyword marketplace.

For the initial launch we have done a broad range of tactics that have all gone very well and have already begun to drub up interested parties.

For starters, we created a product page for our new Authority Link Development service (shameless I know) on BoldInteractive.com and an announcement post once it was up.

Then Garrett wrote a killer piece of link bait on Building Hub Links: a 5 Point Strategy Guide for Creative SEOs. That brilliant post earned us a quick bit of love from the Pilgrim himself, Andy Beal.

So far so good right?

Then cut to Friday night at 9:45 pm after I have been working to get an announcement out to my Linked-In network to announce the great new product.

I get the post written, get all my contacts lined up and get ready to send the post. I give it one last looksee before I hit the big send button and notice a typo in the title of the post.

A glaring, in your face, OMG what a joke, does this guy mean to be taken seriously kind typo. Luckily, I hadn’t sent anything and was able to correct the mistake before sending out the blast.

So corrected it in the available fields, and hit the send button.

Moments later, I go to my linked in homepage and what do I see there staring at me eating away at my very soul.

ITS THE F-NG TYPO!

“Do you know of anyone or are your self in need of some Authority Link Development?” Like I needed to bold it.

Not a minute earlier I had corrected it to read “Do you know of anyone in need of some Authority Link Development?” the “or are you yourself” line was awkward anyway. The important thing is that I thought I had fixed it.

Instant mortification. I know this is not a huge deal in the grand scheme of things but as a young entrepreneur in the beginning of my second year as a business owner, sending a product offering out to all of my past and present colleagues and clients, this sucks. As I type, Gmail notifier is blinking little messages in the corner of my screen form auto responders of people who have received my post but are out of town. It’s mocking me with with every flutter like the kids middle school laughing when my own snoring woke me up at my desk during a math lesson with a thud and a jerk.

I feel like I should close this post like an episode of The Wonder Years with some life’s lesson learned. Na. I’m just going to submit this post, close my computer, and wait until tomorrow for all of my friends, who care enough, who are hoping deep down that it’s not too late to fix before Monday, to notify me about the typo.

Fortunately, life, and business, goes on.

Update: (5 mins later) (No I didn’t close my computer but I will after this)

Apparently, my correction affected the subject line of the email that went out as a result of my post but the subject line that actually shows up in Linked-In still has the typo line. So, its not as bad as it could be, but still sucks.

Now it’s your turn.

Let’s go ahead and complete my embarrassment by linking to this post and adding your stories to the mix. I want to hear about your most agonizing irrevocable typo? Leave it in the comments or post on your own blog with a trackback for all to point and laugh at.

After all, the only thing more fun than laughing at others, is laughing at yourself. (How’s that for a Wonder Years closing)

To get the ball rolling, I’m gonna go ahead and do some tagging.
Garrett
Nathania
Cordster
Ben
Phil
Thad

Between family life, working on new clients, making time to work on GiveAndGo.org and and maintaining my status as top commenter on MarketingHipster.com for 2 months in a row, I have been neglecting my own soap box. (Any monthly prizes for top commenter Cord?)

Over the past year Bold interactive has gone through plenty of trials, adjustments, tweaks, more trials and more adjustments. The good news is that through it all, we have remained profitable and continue to grow while still keeping our focus of working with people we like, on projects that add value to our clients and their customers.

It has been a fun ride with some great people and until now things have been pretty manageable for me. Until last month, Garrett moved to Philly and Bold landed it’s biggest contract to date. The company has finally grown too big for my britches.

That being said, help has arrived. Her name is Nathania Johnson and I expect great things from her for Bold, Our Clients, Conversational Marketing, Social Media Marketing and Online Custom Publishing.

Look for some great tidbits and insights from her and others on BoldInteractive.com. If you haven’t already subscribed to it, now is the time. I may even get around to a post or two over there as the muse strikes.

A few weeks back I complained about not having anything to stand for or a movement to really get behind and make my own. I have plenty of ideas and many opportunities that would most likely lead somewhere if I only just committed to something.

Well talk is cheap, time is money and I don’t feel like wasting talk or time anymore.

I have narrowed it down to 2 finalists.

I have 2 core concepts that have been dancing in my head for way to long and I am prepared to move forward on either of them. GiveAndGo.org and LocalCasters.com.

These are 2 completely different ideas with the core linking concept that they are social media projects which require a large community of participants where all are compensated for their involvement in one way ore another.

GiveAndGo.org

The GiveAndGo.org concept was born of perspiration and inspiration. Keith Cassell of Cassell Design (I sublease space in his office in Durham) was telling me about a web page he has setup to track the progress of an incremental cross country bike ride he was doing to raise $ for a good cause. At the end of it all, he had traversed the equivalent of a cross country trip without ever leaving Durham and the surrounding areas. He also managed to raise a nice stack of cash for a good cause.

It got me thinking, we could absolutely create a system to allow people to raise $ for charities through goal based physical action. If I wanted to get sponsors to give me $1 for every game of ultimate Frisbee I played over the net year to raise $ for Urban Ministries of Durham. I would be able to set it all up at GiveAndGo.org.

We would handle all the cash and would create a system that would help them track progress, raise awareness, find sponsors and whatever else we can do help them in their journey. Keith and I talked more over the following 6 months and we already have a preliminary business plan in place. Now we need to polish the idea and get our proposal into circulation for investment.

LocalCasters.com:

If you couldn’t guess by the URL, would be a local media outlet for Indie producers who want to cover the happenings of their favorite haunts. We would allow them to upload video, pics, text from their cell phones in order to have the most timely content available on local happenings. Yahoo and CNN are already doing things on a national level to this effect but I have yet to see a craigslist for local, user generated, journalistic media. Revenue would come from 2 sources and would be shared with the producers based on % of overall page views of their content and our total revenues for a given time period. There are other details of this project that are already worked which will remain under wraps for now.

I figure we will need to launch in one market and partner with local media outlets for phase 1 in order to prove the concept before moving the top us metro markets. (and then the ENTIRE WORLD, muahaha, muahahahahah, muaahahahahahahaahaah… sorry.)

What I need to get started on these concepts:
A business plan writer
A lead developer

What I will need in 4 months:
Angel funding (or charity sponsorship for GiveAndGo.org)
A business developer
A site editor

What I have to offer:
A Winning concept, guidance, leadership, and, of course, the almighty equity.

As an online marketing consultant, I get to help a lot of different people do some pretty amazing things.

These are all entrepreneurs with great vision who bring real value to their respective marketplaces in one way or another. This is mainly because if they didn’t have that, I wouldn’t work with them.

That being said, I have this creeping, slowly filling my consciousness, kind of urge to hyper focus on one thing and become IT. Find that one thing and make it mine. Put all my eggs into that basket, become the go to expert in the space and create a brand by the people for the people in that space.

Ideally, it would accomplish 3 major goals.

1. Make the world a better place to live for my children (only have one so far).
2. Be socially and environmentally supportive.
3. Make me enough money that I can step out, keep my bills paid and devote the rest of my time supporting or creating non-profit organizations to do additional good in the world.

The Plan is this.

1. Find the market or product that I want to “become”.
2. Create a new company or buy a company presently in the space.
3. Market the hell out of it and stick to my core principles.

I know it sounds hokey, I know I’m naive, but so far in life I have been able to accomplish my goals one step at a time once i recognize what it is that i want to achieve.

Here is where i need some help.

I need some people who share this desire and want to be a part of something special.

People who excel in their space but who are ready to attach them selves to something meaningful and personal.

In order to begin this process, I can think of 2 Individuals I would like to bring on board right now.

1. A Business Planing Specialist - This person would be able to help us create plans and practice due diligence on our ideas to help weed out bad opportunities and allow the cream to rise to the top.

2. An Operational Mastermind - I am a good strategist, motivator and sales person. However, I need assistance organizationally to pull off something of this magnitude. I would need a manager to help keep deadlines tight, create and implement support systems and help to keep things scalable as we move forward.

Now this may be one person to do all of this initially or I may need to find a couple of people to pull it off but I do want to find these people and soon. Initially, the engagement would involve at least a weekly commitment and would involve no cash.

Growing up, my older brother used to tell me “You will always miss 100% of the shots you don’t take” (pretty popular motivational phrase). I’m ready to take some shots and I’m looking for some people to join me.

If you are interested, or know of someone who is, drop me a line and let’s talk.

Bold is currently looking for a CSS/Social Media/Open Source Ninja.

Click here for more info.