Help Now To End The War In Durham!
Holy crap!
My town is at war! I had no clue, baton down the hatches, hide the women and children, head for the hills…
Oh, wait, that’s just the worst email title ever.
Here is what I just received in my in-box.
Would it have killed them to say “Vigil in Durham to end the War” or how about “Vigil to end the Iraq War in Durham”
Now, you have to wonder if this is just a case of bad word choice or did they do it on purpose. It certainly got my attention and totally hijacked the brainstorming session I was having. Not that I actually thought they were referring to a war in Durham, just that the subject left plenty of room for miscommunication.
It wouldn’t be the first time they missed the mark on driving their point home.
What are you doing to end the War in Durham?
Did MoveOn.org announce a vigil to end the war in your city?
Did you know your city was at war?
Phil Said,
August 20, 2007 @ 11:43 am
Thanks for linking to the mailchimp article on what subject lines have the best opening rate.
Their surprising findings are just the kind of data that a good online marketer needs to know — and the kind of info we wouldn’t likely intuit on our own.
Adam Said,
August 20, 2007 @ 2:26 pm
Thanks for the comment Phil.
I’m glad you are interested in the link. It is some pretty interesting stuff.
That being said, aren’t you at all concerned about the WAR IN OUR CITY!