The kind of instant cred the mainstream can only dream about.
Alanis Morisette just got more web cred than ever previously possible for a mainstream artist.
I already liked her, she was a cool artist, cut some good tunes that make me think of those wonderfully aquard years of my life where her anger was so much representative of my frustration with the world.
But now, now she has really gone and done something wonderful. She did it by publishing a cover of every cover published of My Humps on YouTube (Below). My Humps was already one of the most covered videos in YouTube by high school and college kids drunk in their rooms. Now, Alanis has gone and covered the coverers.
The video is friggin hilarious, not so much for the content, but the level of disbelief that you feel while you watch it. the whole time your like, “Is that really her, did she just do that, did she go there.” Well it is, she did, she did, and I love her for it. The video got 1.8M views on day one.
Keep your eyes peeled for covers of this cover of covers popping up all over the internet.
There is a marketing lesson here:
Pay attention to your customers, interact with their communities, get down on their level and play by their rules. If you can do all of this in a way that adds value to the community, you will be rewarded greatly.
PS. Does anyone know who directed it? I’m thinking Kevin Smith.
