A lesson in link building 101. What not to do.
If you have a website and are looking to build links to your site so you can get better rankings in search engines here is an example of what not to do. (Or in this case, what not to pay a company to do for you)
Hello,
I would like to propose a link exchange between your site www.adamschultz.com and RandomIndustrialSupplyCompany.com. RandomIndustrialSupplyCompany.com supplies (random material) used in jewelry, sports equipment, automotive performance parts, aerospace and much more.
Please consider adding our link to a page on your site:
Title: Random Industrial Supply
Description: Random Industrial Supply Inc, supplies metal mill products to the metal finishing industries including aerospace, architectural, automotive, biomedical, chemical processing, industrial, marine, oil, and others. We are a stocking distributor, and full service source of metal mill products
URL: http://www.RandomIndustrialSupplyCompany.com
Let us know when our link is placed and we will post your link in the proper category of our resources page listed here: http://www.RandomIndustrialSupplyCompany.com/linkpage/index.html
Your link will be posted within hours, however, in some rare cases it could take up to one business day. Please be sure to include your desired title and description.
Thank you for your consideration.
Tool
Tool@TotalCyberMarketingTool.com
I have been getting alot more of these lately. The funny thing about reciprocal linking is that not only has Google specifically identified it as a non-valuable tactic, any company willing to link share with you isn’t worth link sharing with. Reciprocal linking adds no value to the linked and no value to the linker.
Part of me wants to call the represented company personally and tell them to stop wasting their money on the CyberMarketingTools that are running their link building campaign.
They could be much better off actually spending their money on creating value for their customers. through blog marketing, forum participation, site improvement, contests, sponsorships or any other tactic that would bring both long and short term value without spamming the in boxes of bloggers who have absolutely to do with Industrial Metal Supply.
Cord Said,
April 5, 2007 @ 6:43 am
I have been getting these more and more recently… It’s amazing that if people just took the time to do this the right way, it really does not take anymore time than this BS link exchange requests. It is exactly the same thing when it comes to link and comment spam. I average around 200-300 comment and link spam on my site each day. I am amazed that they continually do it when not one ever makes it to the light of day on my site.
I guess some people would rather take the easy route than the right way. Oh well.
Good post my friend.
admin Said,
April 5, 2007 @ 8:41 am
I know it!
Can you imagine what these people could be doing if they actually went out and found the organizations and groups that are actually within their clients space. It would only take 3 or 4 hours to identify some solid industry magazines or organizations to interact with and contribute to. Instead, all that effort, completely wasted.
It still completely amazes me how much effort people will put into polishing turds when for the same time, money and effort, they could have made a jewel.