The TV 2.0 Train Is Finally Pulling Into The Station.
So, recently I wrote a couple of posts about on-line TV and my frustration with the current options available to us lowly consumers. I mentioned that while there was alot of great content out there, and that there was some solid technology to view it, both need to come up a notch as the tech still needs work and there still isn’t A+ content available free and legally for online watchers through the existing chanels.
Enter this months issue of Wired.
Did you know that the founders of Kazaa and Skype have formed a new company to compete with the archaic broadcast televison world in the same way they used Skype to upend the traditional telcoms. Well, you do now.
Ladies and Gentelman, I give you, Joost.
< wait for applause >
Think YouTube, Kazaa, Skype, Firefox, Democracy Player, and MySpace all wrapped into one killer entertainment app.
Complete with buddies, ratings, p2p distribution.
The kicker, targeted ads. That’s right, think adsense for TV.
Because the ads are more targeted, 2 things will happen.
1. Ads will be more impact-full and we will watch fewer of them with more value to our selves and to advertisers.
2. Becuase the programing is ad supported, it will be free.
Sense Wired doesn’t publish it’s offline content on-line I can’t link to the article but I will summarize it in a follow up post with some of the juicy tidbits.
I have already signed up for the Beta and will let you know once I have a chance to give it a spin.
So now we have to wonder if they will use the new Adwords post and pre roll system for their ads or create their own.
Adam Schultz » Subject: Welcome to Joost - download it today Said,
April 5, 2007 @ 12:32 pm
[…] Previous post about Joost. […]
Phil Said,
April 6, 2007 @ 1:06 pm
Yay!
I hardly ever visit(ed) YouTube, but I was glad to hear that Joost was emerging. I need my occasional 80s-music-video fix, and my understanding is that Joost will have lots of it, from all the stuff Viacom yanked off of YouTube.
I do wonder if the YouTube buy will go down as (a) the first “real” mistake that Google made, or (b) a Google win despit early challenges or (c) something else.
I also wonder about the future of Joost and YouTube sharing a similar space. Will there be room for both?
Marginally related: I also wonder when I’ll start hearing “juiced” in my head when I read “Joost,” instead of the current “yost” (as in the Dutch pronunciation of their men’s first name that shares the same spelling).
admin Said,
April 10, 2007 @ 6:36 pm
Well, for one, I already was calling it “Juiced”.
For another, Google has made a couple of mistakes already, the thing is, they make so much $$ on paid search, even if YouTube turns out to be a mistake, I don’t think it’s going to matter. Besides, I would expect Google to buy Joost right before it takes off.
Also, I expect to see YouTube as a channel in Joost if they know what is good for them.
The difference is that YouTube is an aggregation point, Joost is a distribution channel. They can work together if they choose to.
The thing that is exciting about Joost is the prospect of getting the A+ content in there from Fox, ABC, NBC and the like.
If they can pull that off, you will see the same thing happen to broadcast/cable/satellite TV that happened to the Telcos when VOIP hit the market.