Google Adwords Down for Maintenance

So here is a perfect example to illustrate my point raised in my previous post about Microsoft not knowing how to communicate.

Google Adwords is down and I knew immediately why they were down and for how long this would be the case.

You might be wondering how I knew exactly what was going on so quickly.

Did I check the blog 3 days ago?

Did I get an email about it yesterday?

No and no.

It’s because they came right out and told me, front and center, at the moment that I needed to know.

Adwords is down - status screen

Not only do they tell me what is going on, they do it in 17 languages, with a follow up links for me to get more information.

They even close with an apology.

That is how you communicate.

Take no chances, accept full responsibility and insure that your message gets through.

Microsoft,

See what I’m talking about. That’s all we need. Just a little thoughtfulness.

PS.

Does anyone know how Vista sales are coming along, the latest Mac ads can’t be helping.

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