Adam Schultz

Public Service Announcement: If you don’t worship John Battelle, you need to get your head checked.

Here is an great conversation currently underway talking about the differences and challenges ahead for both Consumer Packaged Media and Conversational Media.

http://battellemedia.com/archives/003199.php

Here is the comment I contributed to the conversation:

At the end of the day, there will be some people who understand and embrace CM for what it is worth and others who will renounce it, or, through a lack of understanding, attempt to embrace it and miss the mark all together. (mycoke.com)

Much like every other movement of the media to democratized platforms, those who currently think they are in control will continue to attempt to maintain what they think is control.

They will never see users and consumers as resources but always as walking talking wallets good only for their lifetime consumer value.

Even with the NewsCorp purchase of MySpace. They are using the platform to push the goals of PGM into the space rather than focusing on new ways to extract the maximum value of the content and resources of the users within MySpace.

The MySpace users are seen as an audience, not as the largest group of energized, dynamic, interesting and diverse content generators ever to populate the same domain.

Equip and incent this group with the ability to more easily share of them selves, invent of them selves and project themselves into this medium and who knows what they can do.